What #digitaltransformation governance have companies put in place?
Is there a dedicated digital function in your company? That’s one of the questions that was asked of over 400 decision-makers from 330 large French companies. And the results are encouraging: 4 out of...
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Digital transformation of the customer experience: companies still reluctant
Econocom, SIA Partners and Ifop recently published a 2015 survey of digital practices. The aim of the survey was to measure the progress of digital transformation across large organisations by...
View Article#Digitaltransfo: employees are better equipped… but there’s still a long way...
Mobility has come to the corporate world: more and more employees are issued with smartphones or tablets.This in one of the findings of the 2015 survey of digital practices, published by Econocom, SIA...
View ArticleDigital transformation: the main drivers and obstacles
Optimising productivity, creating new offerings, boosting growth: what prompts large organisations to deploy their digital transformation? This was one of the questions Econocom, SIA Partners and...
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Florent Souillot, Madrigall: “Digital affects every aspect of the publishing...
After reading Comparative Literature and obtaining a Masters in Publishing Management, Florent Souillot joined French publishing group Flammarion. Six years later, Flammarion was bought out by...
View ArticleG. Nicoletti: deploying new technologies will boost growth
In an op-ed published in Le Monde, Giuseppe Nicoletti, an economist at the OECD, spoke out fervently in favour of deploying new technologies. He argues that this will help improve productivity – not by...
View ArticleWhat influence do CDOs have in organisations? Insights from the ACSEL
On 19 January 2016, l’ACSEL, (Association de l’économie numérique) organised a series of round tables on the role of the Chief Digital Officer (CDO). Among the speakers at these events were Serge...
View ArticleEtienne Bourdon, CDO for APRIL Group: “With digital, the way to convert...
After spending several years with PPR/Redcats (now Kering), Etienne Bourdon joined APRIL Group where he’s served as Chief Digital Officer (CDO) since May 2015. A graduate of ESSEC business school and...
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Anne-Léone Campanella, Pôle Emploi: “Any digital project should focus on...
In February 2015, Pôle Emploi, France’s national employment agency, presented #Poleemploi2020, a strategic plan including the implementation of several major projects. One of these involves stepping up...
View ArticleJuliette Bron (Macif): “You have to incorporate UX across the whole company”
“The user experience (UX) is an iterative , continuous approach during which you have to analyse, design and evaluate whilst constantly focusing on the user explains Thierry Raguin, a mobility and...
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